Context

Digitalization

Networking

Cloud computing Broadband Mobile internet

Digital data & Customer access

Internet of Things (IoT) and wearables Big data analytics technologies Social networks

Automation

Robotics (drones, etc.) Additive layer manufacturing Sensor technologies

Size of data sphere grows

• Upward trend in data being collected and owned across the board (connected products, wireless broadband technologies, etc.)
• Data growth and ownership is unequally distributed (e.g. consumer internet vs non-digital native companies)

One definition of big data

Big data is high-Volume, high-Velocity and/or high-Variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.

Gartner

What is a (big) data problem?

• Better marketing and segmentation
• Early detection of quality defects in industry (automotive, aerospace, etc.)
• Anti money laundering activity in financial services
• Supply chain and logistics disruption management
• Measuring CO2 footprint with data
• COVID-19 response (medical supply chain, hospitals capacity management)
• Law enforcement, counter terrorism, counter narcotics, etc.